Your Privacy Choices

We come from four generations of cattle farmers. The western way of life isn’t something we picked up later—it’s how we were raised. Long days, hard work, dirt on your boots, and respect for the land built who we are.

But we were never the kind to stay neatly inside the lines.

Growing up, we were the kids who did things our own way. That hasn’t changed much. We still believe life’s better when you ride your own trail instead of following someone else’s.

This company was built on that same outlaw spirit.

We started this brand to represent the people who live a little different—the ones who work hard, stand their ground, and don’t ask permission to live the life they want. The folks who know the value of grit, freedom, and doing things their own way.

This brand isn’t just about us. It’s about a whole region of people who refuse to be boxed in.

If you live outside the lines, you’re one of us.

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.